K&SU | About Us | Create Impact Today — K&SU

K&SU is a video production and photography company based in Toronto. We bring years of hands-on experience in photography, video production, and marketing communications, delivering professional visual content and strategic messaging that help brands connect with their audiences.

How does the production process work?

AUDIENCE

Who is your audience? What are their dreams/aspirations? What problems keep them up at night? What is the journey they go through to make the decision to buy?

GOALS

What are your goals? What do you want the videos to achieve? Plan out a full funnel video strategy - plan for videos that reach the customer at each stage of their journey.

CONTENT

Based on your audience and your goals, we plan the content. Different goals will require different type of content. For example, the content of a brand awareness video is very different than that of a sales video.

DISTRIBUTION & OPTIMIZATION

This is where we determine the primary platform to reach your audience and how the video content can be strategically repurposed for other distributions channels.

PRODUCTION

Yes, production is the last component. Only now that we have a strategy we can finally pick up the camera and capture the right content that will resonate with our target audience and achieve our desired results.

PRODUCTION COST

Pricing depends on your objectives and the creative that best represents your brand and its messaging. Video production budgets can range from $3,000 - $250,000.